Selected work. The useful version.

Case 01 · SaaS

2025 — 2026 · 14 months

Ledger & Lime — from zero organic demos to a $4.2M pipeline.

A full-stack SEO + AEO program for a small-business accounting SaaS. We rebuilt the content architecture, shipped 84 new pages, and optimized for citability across four answer engines.

Case 02 · Healthcare

2025 · 6 months

Northbound Clinics — cited by ChatGPT across 14 cities.

A multi-location physio practice wanted to own “best physio near me” in both classic SERPs and answer engines. We built a location template, fixed their entity graph, and ran a 90-day citeability program.

Case 03 · DevTools

2025 · 9 weeks

Parse Labs — a support agent that closes 41% of tickets.

Parse was drowning in Tier-1 tickets. We designed, built, and deployed an agent backed by their existing docs, with confidence thresholds, human handoff, and a weekly quality review loop.

Case 04 · D2C

2025 · 6 weeks

Halcyon Studio — an audit that paid for itself in one weekend.

A six-week audit and remediation for a D2C furniture brand bleeding 38% of paid traffic to 404s and bad canonicals. We retired 84 redirects and re-structured 9 category pages.

Case 05 · Legal

2024 · 11 weeks

Meridian Law — an intake agent that triages 320 leads a week.

A mid-sized personal-injury firm was paying a call center to do bad work. We replaced the first touchpoint with a conversational agent that qualifies, schedules, and hands off to a human paralegal.

Case 06 · Fintech

2024 — 2025 · 8 months

Warehouse 9 — owning “best business credit card” in Perplexity.

A fintech comparison site with great content and bad structure. We re-cast their content for answer engines, standardized their entity graph, and helped them become the #1 cited source in Perplexity for six core queries.

Case 07 · Media

2024 · 4 weeks

Halcyon Media — a four-week AI opportunity map.

A regional media group wanted to know what was real and what wasn't. We shadowed five editorial teams and produced a scored list of 11 opportunities, plus the two we'd start tomorrow.

Case 08 · Ecommerce

2024 · 7 weeks

Tinderbox Gear — a merch-copy pipeline that outperformed humans.

An outdoor retailer with 18,000 SKUs and a backlog of product pages. We built a structured-generation pipeline with editor review — shipped in seven weeks, A/B tested against freelance copy.

Case 09 · Dental

2024 · 4 months

Oakfield Dental — top of the map pack in 11/12 suburbs.

A classic local SEO engagement — profile cleanup, review ops, citation audit, and a light set of location pages. Boring, effective, and measurable.