03 · Practice
Answer Engine Optimization.
The work of being cited when someone asks a model instead of a search bar.
Traffic from answer engines looks nothing like traffic from Google. It's fewer clicks, higher intent, and the surface that decides your visibility isn't a SERP — it's a paragraph. We design for that paragraph.
Practically, this means re-shaping existing content for citeability, publishing structured data an LLM can parse, and building the kind of off-site presence (reviews, mentions, structured profiles) that models actually train on.
LLM visibility
Entity SEO
Citeability
01
Visibility baseline
Your current standing across ChatGPT, Perplexity, Gemini, and Claude for ~200 target prompts.
Week 1
02
Citeability rewrites
Restructuring flagship pages so models can lift them cleanly.
Weeks 2–6
03
Entity & structured data
Schema, knowledge graph hygiene, author bios, and the rest of the plumbing.
Weeks 3–8
04
Monthly re-scan
Prompt tracker, change log, and a one-page summary.
Ongoing
Contact
hello@neonmedia.ca